Techsoft Digi: SEO & Social Media Management

Content & SEO Lead for Techsoft Digi – SaaS Blogging WebsiteAs the Content & SEO Lead for Techsoft Digi, a group project focused on creating a blogging platform for SaaS products, I played a pivotal role in driving both content creation and SEO strategies. My responsibilities spanned various aspects of website management, content development, and digital marketing, contributing to the growth and success of the platform. Key contributions include:WordPress Customization: I was responsible for customizing the WordPress website, ensuring it was both user-friendly and optimized for SEO. This included theme customization, plugin management, and ensuring smooth functionality for optimal user experience.Blog Content Creation: I wrote in-depth, engaging, and informative blog articles focused on SaaS products, helping to educate readers and provide valuable insights. The content was tailored to resonate with SaaS enthusiasts, business owners, and industry professionals.Keyword Research & SEO: I conducted extensive keyword research to identify high-traffic, relevant keywords for our blog posts, ensuring content was optimized for search engines. I implemented both On-Page SEO (including optimizing title tags, meta descriptions, headings, and images) and Technical SEO (ensuring site speed, mobile responsiveness, and crawlability).Off-Page SEO: I contributed to building the website's authority by executing off-page SEO strategies such as backlink building, guest posting, and outreach, which helped improve the site’s search engine rankings and increase organic traffic.Social Media Management: I managed and optimized social media accounts across Facebook, Instagram, and LinkedIn, crafting engaging posts, running campaigns, and driving traffic to the blog. I also scheduled and posted content regularly to ensure consistent brand messaging and audience engagement.Through these efforts, I played a crucial role in building Techsoft Digi into a go-to resource for SaaS product information, improving search rankings, and increasing engagement across multiple channels.