One thing is clear in the fast changing E-commerce landscape; effective communication with your audience is vital.
And as for email marketing, Klaviyo Email Marketing is where it’s at. Klaviyo With features that are solid, some smart automation and a ton of integrations (Ease of Use) Klaviyo is a favorite to everyone in the quest to scale marketing efforts and drive better sales.
In this blog, we’re discussing all you need to know about Klaviyo email marketing — what it offers, goes for in pricing and why it’s the best choice for your e-commerce.
What is Klaviyo Email Marketing?
Klaviyo is a modern email marketing solution geared for small businesses, that have already shown good growth and would like to improve how they send emails.
Counting with its smart data analysis marketing strategy, Klaviyo Email Marketing makes possible to send personalized campaigns to the list based on habits, preferences and purchase history of your audience.
Unlike simplistic email services, Klaviyo’s robust segmentation and analytics allow companies to create emails that feel personalized rather than a generic sales speech.
Klaviyo Email Marketing extends past basic newsletters thanks to a deeply-embedded automation flow.
Those include the likes of triggered emails, e.g., cart-abandonment reminders, welcome series messages, product recommendations, and post-purchase check-ins.
It’s made for e-commerce brands that want to perfect communication at all touch points of the purchase process.
What is Klaviyo Used For?
At a high level, Klaviyo is an email-marketing and CRM platform for e-commerce businesses. Here’s how it benefits businesses:
Email Automation: create dynamic, automated flows that respond to customers’ actions — such as cart abandonment and recent purchases.
Segmentation: Klaviyo email marketing offers you with advanced segmentation features to generate email lists for targeting by demographics, shopping behavior, engagement history and other methods. In other words, you are able to send messages that are very relevant to any given customer segment.
Personalization: Klaviyo leverages its data to personalize emails at scale. From intelligent product recommendations to custom discount codes, Klaviyo enables brands to deliver high-quality content that speaks to their specific customers.
Analytics & Reporting: Efficiency is not enough; detailed analytics and reporting enables informing, businesses exactly how well their email campaigns are performing in terms of open rates, click-through-rates, conversions, etc. Marketers can use this information to improve their next efforts.
SMS Marketing: Klaviyo isn’t satisfied with just email. It also has an SMS Marketing feature, which makes it easy for retailers to reach out to their customers using just a text message – another means in which brands can communicate with its consumer base.
Klaviyo Email Marketing: Pricing
Klaviyo Email Marketing has a flexible and scalable pricing model. The price is calculated according to the number of people on your list and how many emails you send. A breakdown of what you can expect:
• Free plan: Klaviyo email marketing has a free plan for businesses that have fewer than 250 contacts and make a maximum of 500 email sends per month.
This is ideal for small businesses, or beginners just starting to use email marketing.
• Paid plans: And for businesses with bigger lists and larger volumes of emails sent, Klaviyo has paid plans from $20/month (paid annually) that go according to the number of contacts.
The pricing goes up as your list size grows but the tool offers features that grow with your business, such as advanced segmentation, reporting or automation.
• SMS Marketing Pricing: Klaviyo SMS pricing is based on how many messages you send, starting at $0.01 per text message.
You’re just charged for what you use, so it’s a cost-effective option for businesses of all sizes.
To share even more about Klaviyo email marketing pricing, they have a calculator on their site for you to put in your number of contacts and how many emails you plan to send for an estimate of overall costs.
Klaviyo Email Marketing: Services
Here’s a list of various Klaviyo email marketing services that are directed at enabling businesses to achieve the most out of their email marketing strategy:
Email Campaigns: Klaviyo makes it easy for you to design professional email campaigns by dragging and dropping.
You have the opportunity to create emails, automate flows and customize communication to consistently provide relevant content.
Email Automation: Klaviyo has some of the most powerful automation tools in the business.
You can create automated emails when a customer makes a purchase, abandons their cart, signs up for news and offers or views specific products.
Data-Driven Marketing Campaigns: The best part about Klaviyo is that it helps you take advantage of your data.
The platform integrates with your e-commerce shop to automatically sync your customer data, providing the ability to target the right people at the right time with the perfect message.
SMS Marketing: Klaviyo doesn’t only do email. It’s a truly all-in-one solution for emailing and sms marketing that gives you total control over your email marketing, the best way to market to your customers.
It also helps in maintaining uniform messaging on all customer touch points.
A/B Testing: Klaviyo allows users to conduct A/B testing for their email campaigns and let marketers decide which subject lines, messaging, images, even call-to-action buttons that garners the most engagement or conversions.
Support & Training: Klaviyo offers world class customer support through email, live chat and a comprehensive knowledge base.
They further provide online training support, webinars and educational materials that enable their users to make more of the platform.
Klaviyo Email Marketing: Products & Features
Klaviyo email marketing’s robust offering of products, and features, are aimed at making email marketing as efficient and effective as possible. Here are a few of the highlights:
Sophisticated Segmentation: Klaviyo’s unparalleled segmentation tools let you segment your customer list in almost any way by behavior, purchase history, engagement and more.
This gives you the ability to send hyper-relevant messages that drive engagement.
Automated Flows: From welcome emails, to post-purchase follow-ups, Klaviyo enables you to automate important customer communications.
Automation workflows kick in based on customer action, that way your messages make it to fans when they’re most relevant.
Product Recommendations: Integrate Klaviyo’s product recommendation engine to include personalized product recommendations in your emails, enhancing the likelihood of a subsequent sale.
Email Templates: You may use any of the sleek email templates provided by Klaviyo to design professional-looking emails without any design background.
Whether you’re writing a promotional email, or a cart recovery reminder, or an customer review request… we have a template for that.
Analytics & Reporting: The solution offers advanced analytics capabilities that measure open rates, click and conversion rates, and more.
These are the facts that show you how well your campaigns are doing and provide you with all of the data you need to make decisions on what does or doesn’t work for your next campaign.
Integrations: Klaviyo has a seamless integration with numerous e-commerce platforms, including Shopify, BigCommerce, WooCommerce, Magento and so much more.
This means that data from your ecommerce business is automatically sent to and updated in your Klaviyo account, so you’re able to send well-timed, targeted emails based on actual behavior.
Multi-Channel Marketing: Send email and SMS to the same people in just a few clicks easily.
You can run email and SMS campaigns in parallel, or parallel emails with sequential follow up messages.
Klaviyo Email Marketing: Apps & Integrations
A host of integrations connecting Klaviyo email maketing to existing tools and platforms so a business can easily run everything through one system. Here are some of the highlights in integrations:
E-Commerce Platforms: Klaviyo email marketing partners with leading e-commerce platforms, such as Shopify, WooCommerce, BigCommerce, Magento etc., making it easy to sync data between your online store and Klaviyo.
CRM & Analytics Tools: Connect with CRM systems like Salesforce and customer analytics tools like Google Analytics to make marketing even more strategic.
Paid Advertising: Klaviyo has the capabilities to sync with social media platforms, so you can run ads based on specific email list segments and follow behaviours across channels.
Payment Processors: Klaviyo syncs with payment processors such as Stripeand PayPal, allowing you to view customers’ purchase information and send automated post-purchase emails.
Customer Support & Helpdesk: Klaviyo connects with customer support software such as Zendesk which ensures that you can easily coordinate your customer service and email marketing initiatives.
Klaviyo Email Marketing: How it Works?
Using Klaviyo Email Marketing is straightforward. Here’s what it looks like in practice:
Start an Account: To start, create a Klaviyo account. If you’re a small business, begin with the free plan and move up as your business grows.
Link Your Online Store: Klaviyo connects with most top e-commerce platforms, so you shouldn’t have a problem linking your store and selecting data from customers to import.
Grow your email list: Use Klaviyo’s signup forms to grow the audience, or import contacts and build an email list.
Design & Send Emails: Either design from scratch or with templates Email marketing is made easy. Then manually send or automate the emails to send based on customer actions.
Track Performance: Correspondingly, track how your emails are performing and adjust along the way via Klaviyo’s analytics.
Bonus: Create automated flows for abandoned carts, order confirmations, welcome series and more.
These emails are automated in Klaviyo to send based on certain customer activities.
Klaviyo Email Marketing: Best For
Klaviyo Email Marketing is best for:
• E-Commerce Businesses: If you have an e-commerce store Klaviyo is tailor made to help with getting the most from your sales and customer engagement through personalized, data-driven email marketing.
• Brands With Advanced Automation Needs: If you need to create automated workflows based on customer behaviors, Klaviyo has some of the best automation tools around.
• Businesses in Need of Integration: Today, Klaviyo easily integrates with leading platforms such as Shopify, WooCommerce and BigCommerce which works very well for businesses that are already on those platforms.
• Data-Driven Marketers: if you like to use customer data to send out targeted email campaigns, Klaviyo has strong segmentation and reporting capabilities that give you the information necessary to optimise your campaigns.
Klaviyo Email Marketing: Final Thoughts
Klaviyo Email Marketing is a powerhouse in the email marketing ecosystem for e-commerce.
With its robust features, easy to use interface and compatibility with other tools make it an ideal solution for companies aiming to step up their email marketing game.
Whether you’re getting started or looking to reach the next level with your email marketing, Klaviyo Email Marketing offers all of what today’s ecommerce seller needs to communicate their loyalty-smoothing messages and humor creating campaigns.
Click Here to read my content on Omnisend Vs Klaviyo.
FAQs
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How to Add a Countdown Timer in Klaviyo?
To create a countdown timer in Klaviyo, complete the following steps:
• Step 1: Open the email editor in Klaviyo and select the email template you want to edit.
• Step 2: Drag the “Countdown Timer” block into your email design.
• Step 3: Customize the timer by setting the date and time for the countdown to end.
• Step 4: Save your email, and the countdown timer will automatically update in real-time when recipients open the email.Countdown timers in Klaviyo email marketing are great to add a sense of urgency to your campaigns like promotions and sales.
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What is a Sunset Flow in Klaviyo?
Sunset flow in Klaviyo is an automated sequence of emails created to reactivate dormant subscribers or remove them from your list. This sequence often consists of a few welcome emails featuring exclusive discounts or a pitch to remind your subscribers exactly how valuable staying on the list.
If there’s no interaction after the last email, the contact gets either moved onto a cold list or is unsubscribed, which ensures you have an optimized and engaged mailing list at all times. -
Does Klaviyo Have Landing Pages?
Klaviyo does indeed have landing pages. Use Klaviyo’s landing page builder to make custom landing pages to collect leads and convert customers.
This landing page is perfectly matched to your email campaigns, allowing you to easily run promotions, product launches, and lead gen efforts while tracking the performance of each page right in Klaviyo’s dashboard. -
How to Delete Klaviyo Account?
To delete your Klaviyo account:
• Step 1: Sign in to your Klaviyo account.
• Step 2: Open the navigation bar and click on “Account.”
• Step 3: From the drop-down menu, click “Settings” and scroll down to “Delete Account.”
• Step 4: Click through the prompts to complete account deletion.Make sure that you have any data that you need to download prior to deleting your account because once the browsing history is purged, there isn’t really any way to recover it.
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Is Klaviyo a CRM Platform?
Klaviyo is indeed a customer relationship management (CRM) software. It rises above email marketing to allow you to track and analyze customer interactions across multiple channels, including email, SMS text messaging, and web activity.
Businesses can segment their audience, personalize messages and track customer behavior with Klaviyo email marketing, which makes it an excellent CRM for e-commerce companies. -
How to Send Test Email in Klaviyo?
How to send a test email in Klaviyo:
• Step 1: Open the campaign or flow you’re trying to customize.
• Step 2: In your email editor, click “Preview” in the top right corner.
• Step 3: From the dropdown, click “Send Test.”
• Step 4: Type in the recipient’s e-mail address and click Send Test Email below.
This way, you will send a test of your email to the requested address so you can preview the formatting and content prior to sending it out. -
Why Are My Klaviyo Emails Going to Spam?
There are several reasons why your Klaviyo emails may be going to spam:
• Spam Trigger Words: Try to limit spammy words such as “free,” “urgent” or “limited time offer” in your subject line and body.
• Engagement: Recipients who are not engaged with your emails can mark it as spam.
• Bad Sender Reputation: Check to see if you’re using an approved sender email domain and that your IP address has a good sending reputation.
• Bad Authentication: Verify that your SPF, DKIM, and DMARC settings are all correct for your domain.
To keep your emails out of spam, just make sure not to send unwanted or non-engaging content. -
Does Klaviyo Have Embedded Forms for WooCommerce?
Yes, Klaviyo does offer embedded forms for WooCommerce. You can easily integrate Klaviyo’s sign-up forms into your WooCommerce store to collect email addresses and grow your subscriber list. These forms can be placed on product pages, checkout pages, or any other page on your site, ensuring direct lead capture and boosting your confidence in the effectiveness of our system.
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What Are Klaviyo Paid Plans?
Klaviyo’s paid plans depend on the number of contacts in your list and how many emails you send.
Businesses with fewer than 250 contacts and can send up to 500 emails per month will pay $20 a month.
The cost increases as your list size does, with larger lists and higher email sends racking up more costs.
Klaviyo also has advanced features such as A/B testing, automation and segmentation in their paid plans. Refer to the Klaviyo pricing page for a custom quote according to your requirements. -
How to Use Klaviyo?
To use Klaviyo, follow these steps:
• Step 1: Open a Klaviyo account and integrate it with your e-commerce software (Shopify, WooCommerce, etc.).
• Step 2: Import your list or build it from scratch.
• Step 3: Build beautiful email campaigns with Klaviyo’s drag-and-drop editor.
• Step 4: Create automation workflows that cover things like welcome emails, cart abandonment and post-purchase follow-ups.
•Step 5: Monitor campaign performance with built-in analytics from Klaviyo to optimize for even better results.Utilize Klaviyo’s intelligent features, including powerful targeting, personalized content, and automated email responses, to get the results you want from your enterprise marketing.