When it comes to the world of email marketing, two brands always bubble right up to the top: Omnisend Vs Klaviyo.
I’m an independent website owner, and I know how important it is to select the right product that scales your business.
And, for that reason, I have spent hours digging into through the features, pricing and benefits of each to share with you a complete comparison that breaks all this nonsense.
If you’re running the numbers, Omnisend vs Klaviyo is what this guide is all about.
Why Email Marketing Matters
Before we get into the details, it’s important to know why email marketing is so important. In a world where we’re bombarded with sponsored content and the rise of social media, it’s good to know that email marketing is still one of the most trustworthy methods to get in touch with your audience directly.
Whether you’re a small business, an e-commerce brand, or someone who’s trying to tone up closer connections with your customers, there are few channels that offer as much combined promise when it comes to marketing than the humble email.
Omnisend Vs Klaviyo: Overview
Omnisend vs Klaviyo: Email Marketing Comparison Omnisend and Klaviyo are both all-in-one email marketing solutions – but they have their differences. I’ll break that down for you in the section below, which will explain what each of them has to offer.
Omnisend:
Omnisend is the all-in-one marketing automation solution for email and SMS marketing built for e-commerce. It’s intended to allow you to build multichannel campaigns — by email, SMS and push notification — from a single dashboard.
Omnisend has an intuitive interface, which is straightforward to use even if you’ve never used an email marketing tool before.
Key Features of Omnisend:
Multichannel Integration: Omnisend is all about integration. You can send emails, of course, but it also lets you automate SMS messages and push notifications or even integrate with WhatsApp.
Automation Workflows: You can build your own workflows for abandoned-cart and welcome emails, and other customer journeys.
Segmentation: Omnisend provides you with segmentation tools to allow you to narrow in on certain customer groups depending on their behavior and activity on your website.
Landing Pages: Build high-converting landing pages integrated with your campaigns.
Klaviyo:
Klaviyo packs a punch when it comes to e-commerce email marketing. It is commonly claime d to be data driven thanks t o its solid approach, which means that companies can better segment and target customers.
Klaviyo is a great choice if you need advanced automation and integrations, but it will be harder for you to learn the ins and outs of this platform.
Key Features of Klaviyo:
Advanced Segmentation: Klaviyo is great for customer segmentation. With a rich pool of data to analyze, you can create incredibly personalized email campaigns that address the specific issues your customers are grappling with.
Predictive Analytics: Klaviyo helps you predict what your customers are going to want and when in order to keep them coming back, with AI that calculates how best to serve different types of customers at the right times.
Email Templates and A/B Testing: You get a variety of templates with Klaviyo, plus features for A/B testing your campaigns.
Integration: Klaviyo integrates directly with the most common e-commerce platforms such as Shopify, WooCommerce and BigCommerce, which makes it a favorite choice among store owners.
Omnisend Vs Klaviyo: Pricing Comparison
Price matters when considering an email marketing platform. Neither Omnisend nor Klaviyo publishes a fully transparent pricing, and both have tiered pricing based on the size of your list and features you need — but they go about it differently.
Omnisend Pricing:
Omnisend starts with a free plan that includes some basic features, and goes up from there as your list grows. Their prices are very competitive and quite flexible.
Free Plan: 500 emails/month, 1 user, email support.
Standard Plan: Beginning at $16 per month, with up to 500 subscribers and 6,000 emails in a month.
Pro Plan: It’s starting at $59/mo for 500 subscribers along with automation and advanced segmentation amongst other features.
Omnisend’s pricing is budget-friendly, and you can easily upgrade or downgrade according to what your requirements.
Klaviyo Pricing:
Klaviyo’s pricing features the number of contacts you have and what capabilities your business requires. It can get a little pricey, especially if you have a larger list.
Free Plan: Up to 250 contacts and 500 emails per month.
Email Plan: Begins at $20/month for the first 500 contacts.
Advanced Plans: Cost depends on the size of your list. At 1,000 contacts for instance, the price increases to $30 per month and looking at 10,000 contacts you’ll have to pay about $150 per month.
Klaviyo’s pricing scales up fast, but it’s worth its weight for any business that needs to get sophisticated with customer data and automation features.
Omnisend Vs Klaviyo: Feature Comparison
Now, let’s dive into the main aspects of each platform and how they fare.
Omnisend Vs Klaviyo: Ease of Use
Omnisend: Omnisend is also popular for its easy-to-use interface.
Whether you are a novice or professional marketer, you will find the drag and drop editor both simple to use, with no learning curve when it comes to creating campaigns.
Klaviyo: Klaviyo has had a more steep learning curve interface-wise.
It’s full featured and as a result, new users may find it a bit complicated to use. But once you get it, Klaviyo is far more flexible and precise thanks to its deep customization options.
Omnisend Vs Klaviyo: Automation
Omnisend: You have to love Omnisend for automation workflows.
You can begin automating right away, too, with ready-made cart abandonment flows, welcome emails and product recommendations.
Klaviyo: Klaviyo brings automation to a whole new level. It provides more sophisticated workflows, such as dynamic product recommendations based on past purchases and behavior.
It even has predictive analytics to ensure you send emails at the best time specific for each recipient.
Omnisend Vs Klaviyo: Segmentation
Omnisend: Omnisend comes with segmentation, but it isn’t quite as robust as Klaviyo’s.
You can segment customers by activity or location or data, but the granularity isn’t there.
Klaviyo: It’s really no contest here, Klaviyo wins hands down. It provides leading edge segmentation driven by deep data analytics.
You can form hyper-targeted segments according to purchase history, engagement and even predictive behavior.
Omnisend Vs Klaviyo: Templates and Design
Omnisend: Omnisend comes with a variety of email templates, which can be easily personalized.
They also offer email campaign integrated landing pages.
Klaviyo: Klaviyo has more templates to choose from and better design customization options.
It also comes with a robust A/B testing functionality, so you can fine-tune your emails for optimal impact.
Omnisend Vs Klaviyo: Integrations
Omnisend: Omnisend works with all of the main platforms such as Shopify, WooCommerce and BigCommerce.
It also integrates with many other apps and services, such as CRM and customer service tools.
Klaviyo: Klaviyo will let you do deeper integrations especially for Shopify and other e-commerce.
It plays well with CRMs, customer service tools and even custom APIs too, so is the right choice for enterprises that require something more robustly integrated.
Omnisend Vs Klaviyo: Customer Support
Omnisend Vs Klaviyo provide good customer support, though it works somewhat differently.
Omnisend Support:
Omnisend supports you around-the-clock with live chat and email.
They also offer comprehensive documentation and videos, to assist new users learn the program faster.
Klaviyo Support:
It also includes 24/7 email and live chat support from Klaviyo.
And Klaviyo offers a wide-reaching knowledge base, along with webinars and community forums to help you solve problems and learn more about the platform.
Omnisend Vs Klaviyo: Comparison Table
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Ease of Use | User-friendly interface with drag-and-drop editor | More complex, but offers greater flexibility |
| Automation | Pre-built workflows for abandoned cart, welcome emails, etc. | Advanced automation with predictive analytics and dynamic product recommendations |
| Segmentation | Basic segmentation (activity, location, etc.) | Advanced segmentation with deep data analytics and predictive behavior |
| Templates & Design | Wide range of customizable templates, plus landing page builder | Broader selection of templates and advanced design tools, including A/B testing |
| Integrations | Integrates with Shopify, WooCommerce, BigCommerce, and others | Deep integrations with Shopify, WooCommerce, CRMs, custom APIs, and more |
| Pricing | Free plan available; paid plans start at $16/month | Free plan available; paid plans start at $20/month |
| Customer Support | 24/7 live chat and email support, knowledge base | 24/7 live chat and email support, knowledge base, webinars, and community forums |
| SMS Marketing | Yes, includes SMS marketing alongside email campaigns | No built-in SMS marketing (requires third-party integration) |
| A/B Testing | Limited A/B testing options | Extensive A/B testing options for optimization |
| Multi-Channel Marketing | Yes (Email, SMS, Push Notifications, WhatsApp) | Primarily email with deep data-driven insights |
| Free Plan | Yes, includes 500 emails/month and 1 user | Yes, includes 250 contacts and 500 emails/month |
Omnisend Vs Klaviyo: Which One is Better for You?
They’re both competent services, but which is the best one for your business really does depend on what you’re after.
Choose Omnisend if you’re in the market for a budget-friendly and easy to use tool that merges email and SMS marketing capabilities into one platform.
An ideal fit for small to midsize e-commerce companies looking too create multichannel marketing campaigns without busting the bank.
Choose Klaviyo if you require high-level segmentation, predictive analytics and deep integration with your other tools.
Klaviyo is perfect for brands seeking to elevate their email marketing with data-backed perspectives and complex automations.
Omnisend Vs Klaviyo: Final Thoughts
Looking at Omnisend Vs Klaviyo in price, features and all the support you get I am happy to say that I don’t really think it’s possible to go wrong with either site.
Omnisend is an excellent option for beginners who are new to email marketing and want to scale fast.
Klaviyo, on the other hand, is a much heavier solution for business who don’t mind investing in powerful segmentation and automation tools.
If you’re still not sure, my best advice is to experience both. Both platforms have free trials, so you can determine for yourself how either platform integrates with your existing business model.
At the end of the day, it’s going to come down to your own requirements, but with Omnisend or Klaviyo as your chosen platform, you’re making a good decision in favour of your email marketing strategy.
You can also read my content on Mailchimp Vs Constant Contact by clicking here.
FAQs
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What is the main difference between Omnisend and Klaviyo?
The difference is mainly the emphasis of each site. Omnisend is a platform that integrates all channels of marketing to offer powerful multi-channel functionalities, which includes email, SMS and push notifications.
It’s an ideal option if you’re a small to medium sized business after an affordable, user-friendly package.
Klaviyo, meanwhile, is more sophisticated email marketing software that’s known for its impressive data and analytics capabilities, as well as predictive tools for any business looking to get super specific with their campaigns. -
Is Omnisend Good for Beginners or Klaviyo?
If you are just getting started with email marketing, Omnisend will be much more your style.
It’s intuitive to use, thanks to its drag-and-drop feature and pre-made automation workflows, thereby allowing you to get started without a big learning curve.
It has some more sophisticated Klaviyo features.
So it might take a little longer to feel completely comfortable using, especially when you’re new to email marketing. -
Can I use both email and SMS marketing with Omnisend and Klaviyo?
Yes, Omnisend is an email and text marketing combo solution inside a single platform that lets you have all your marketing efforts on one board.
Klaviyo, on the other hand, is centered around email marketing and doesn’t feature native SMS integration. You would have to use a third-party app such as Postscript or Attentive to add in SMS.
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Which platform is more cost-effective for small businesses, Omnisend or Klaviyo?
Omnisend is also cheaper in most cases for small businesses, as it has a free plan with up to 500 emails per month and paid plans start from $16/month.
It’s also relatively affordable for smaller businesses, though its pricing is more likely to jump up quicker as your contact database grows, beginning at $20/month for 500 contacts. -
Is Klaviyo better for large businesses or those with complex needs?
Yes, Klaviyo is going to be a little better if you are looking at bigger business and especially for those who have more complicated marketing needs.
And, thanks to advanced features like predictive analytics, deep segmentation capabilities and integrations with a variety of e-commerce systems, it serves as an excellent option for businesses that have access to data about their customers (such as purchase history or online browsing behaviors) and want to use that information to craft targeted campaigns. -
Can I test Omnisend and Klaviyo before purchasing a subscription?
Yes, both come with trial accounts. If you’re interested in some of the cooler features such as automation and segmentation, then try Omnisend that offers a Pro Plan trial for 14 days.
Klaviyo also provides a free plan with 250 contacts and 500 emails per month to let you try the basic features before committing to it for your business.